Hello! I’m Susanne, a freelance service & experience designer and AI narratives researcher based from the UK.

With a background in Design Strategy and Neuroscience, I’ve helped multiple clients including Neom, Revolut, Sephora, Tesco, Abu Dhabi Government, and Dubai Ministry of Health, build experiences across the UK, Middle East, and Asia.

Prior to going independent, I spent 5 years at Fjord (part of Accenture) in various roles up to Group Design Director and led the Experience Strategy practice, a studio of 40 service, business, spatial, and growth designers.

I currently guest lecture in service design at the University of Edinburgh business school and am a postgraduate researcher in Narrative Futures & AI at the Edinburgh Futures Institute.